UK B2C ecommerce is going well despite the national economy.
Total ecommerce B2C sales in the country reached $109 billion in 2011, according to eMarketer calculations, and will rise more than $15 billion in 2012.
By January 2012, a significant proportion of web users were using their mobiles in stores to scan barcodes, compare prices, check out product details and reviews, or look for mobile vouchers.
At that time, according to “Mobile in the Retail Store,” a study by mobile survey firm; On Device Research, nearly a quarter of mobile web users sent email or went to social sites while shopping in a store.
At that time, according to “Mobile in the Retail Store,” a study by mobile survey firm; On Device Research, nearly a quarter of mobile web users sent email or went to social sites while shopping in a store.
This report is available on eMarketer
