It's tough to keep up on the happenings in the world of SEO and online marketing. This digest will do the job for you--we'll send you the month's top-ten links that you should check out.
1) Google's Farmer/Panda Update
In an effort to improve ranking quality, Google updated its algorithm that reportedly affected 11.8% of site rankings. Learn how you can regain your rankings if your site was affected.
2) Bing/Google Clickstream-gate
Matt Cutts, Principal Engineer at Google, accused Bing of using Google data to improve its search results. Bing admitted to (unintentionally) copying Google's results. An ex-Google engineer confirmed that they partake in similar ranking quality practices.
3) Google Launches Site Blocker
Now we're all webspam police: Google launched the ability for searchers to block their choice of results.
4) JC Penney's Busted for Buying Links
JC Penney's site get busted by the New York Times' investigative reporting, launching a media hunt for sites abusing SEO.
5) Social is Key to SEO in 2011
Matt Cutts admitted that social media marketing is key to driving SEO--albeit indirectly.
6) Inbound Marketing Gains Interest
Inbound marketing software provider HubSpot received $32M in investment from Google Ventures, Sequoia Capital, and Salesforce.com, highlighting the growing interest in the inbound marketing movement.
7) AOL's Master Plan Leaked
"The AOL Way", AOL CEO Tim Armstrong's master plan for the site, is leaked to the public.
8) The Noob Guide to Online Marketing
Community member Oli Gardner introduces online marketing to newbies who might be SEO-savvy but could use some marketing education.
9) Forbes Busted by Google
Forbes is busted by Google for not cleaning up its paid links. Second time's the charm?
10) Chrysler Fires Agency Over Tweet
The automotive giant cans its social media agency over reposting a tweet that contained a vulgarity.