Gli utenti Facebook e la pubblicità

Facebook è oggi una società per azioni e gli utenti hanno maggiori probabilità di interagire con i contenuti dei brand sul sito non per la pubblicità.

Nel gennaio 2012, il 44% degli utenti Internet in tutto il mondo hanno detto che non hanno mai cliccato sugli annunci sponsorizzati o elenchi su Facebook. 17% ha detto che non ha mai "like" per i marchi e le aziende su Facebook.

Un quarto degli utenti (26%) ha detto che hanno cliccato tante volte e il 9% ha risposto regolarmente. Nel mese di febbraio, Facebook riporta che ogni settimana, solo il 16% dei fan di una società vedrà un post del marchio in entrambi i loro feed di notizie o sul lato destro della home page.

Facebook ha lanciato Reach Generator e garantisce che il 50% dei fan vedrà visualizzato un messaggio del marchio ogni settimana. Reach Generator incoraggia le imprese a spendere soldi con il sito, piuttosto che basarsi su brand content non retribuiti per raggiungere gli utenti.

Link building for effective search engine optimization

When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums. 

For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.

Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.

Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.

Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.

Article written by the CEO of www.submit-site.org
Article Source: http://www.ArticleGeek.com - Free Website Content

Ten Valuable SEO Link Building Tips

SEO link building is one of the most crucial methods you can use for website promotion. While on-page optimization is important, it doesn't take you really far. Once your website is up and running, the next thing to do is build quality inbound website links, which can help your site appear higher in the search engine results pages (SERPs).

Here are valuable tips for search engine optimization link building. If you're an expert in SEO already, these tips will remind you of the basic yet essential link building strategies.

1. Go for Higher Quality Links

All links are not created equal. SEO links that have higher value provide greater optimization benefits compared to low quality links. There are several factors that can determine the quality of website links. These are:

    • The reputation and trustworthiness of the domain giving the website links. For instance, a link from cnn.com would have higher value compared to a link from a website that ranks lower in the Alexa rank checker.

    • How relevant the anchor text is to the link. This means that an anchor text saying "fish tank" would be far more relevant and valuable than a "click here" anchor text.

    • The link's location within the site structure. For obvious reasons, SEO links embedded on a site's homepage is more beneficial than a link that comes from a deeply hidden page.

    • The link's visibility on a webpage. It also matters where the inbound link is located on a webpage. Website links at the top of a webpage are more visible than those at the bottom.

    • Similarly, a link that's one of three on a page is more valuable than a link that's one of 80.

Now that you have an idea of how website links are given value, the question is: How do you get high quality links? The tips below will explain different methods of effective search engine optimization link building.

2. Create Useful, Relevant and Interesting Content

Building superior quality content remains an effective method of getting SEO links from other websites. With excellent content, not only will you be able to build backlinks naturally, requesting a link also becomes easier since the website you are partnering with can benefit from the link request as well.

In addition, building good content is one way to get all your SEO links for free. Link baiting is a method made for the sole purpose of attracting links using interesting and useful content. All you have to do is create a site with great content, and wait for the website links to come.

3. SEO Link Building with Blog and RSS Feeds

Promoting your site via blogs and RSS feeds is an easy and great way to boost your site's exposure and SEO link building opportunities. Blog readers are always looking for interesting sites and posts. If your website is listed in their preferred blog and RSS directories, there's a decent chance that your site will be found.

4. Submít Your Site to Directories

Another easy way to get website links is through directory submissions. Although this method doesn't quite give good quality SEO links, it's a good place to start if you're new to search engine optimization link building.

There are two ways to submít your site to directories. You can use a directory submission service that automatically sends your site to over 100 directories, or you can manually submit the site yourself. Doing it automatically saves you a lot of time; while manual submission allows you to easily send your site to major directories (the more popular directories usually don't accept automatic submissions).

5. Research on Your Competitors' SEO Links

Look up the sites that are providing links to the websites of your competitors. This is a good way to start your SEO link building efforts, since websites that link to your competitors are likely to be interested in linking to your site as well. However, before implementing this strategy, make sure that your website is as good as your competitor's.

There are many SEO link building tools that can help you check your competitors' SEO links. SEOBook Back Link Analyzer provides comprehensive backlink information. It's free, but only runs on Windows. There's also the impressive (paid) SEO SpyGlass, which runs on Mac, Linux and Windows.

6. Writing and Submitting Articles

There are several websites out there that you can submit your articles to. EzineArticles, for example, is a popular article site that allows you to post writings, as well as build website links. You can either create SEO links within the article or at the bottom section of the article called the "bio box" or "author box."

Again, it's important that your articles are useful and informative. Bloggers, news reporters and other industry experts might be interested in posting your article to their blog or creating SEO links to your site. So, make your article as interesting as possible.

7. Purchase Links and Look for Link Brokers

Although Google is becoming stricter on link renting, it's possible to purchase temporary website links. The reason why Google is cracking down on link renting is that these SEO links are there on your site one day, and then suddenly disappear once you stop renting them.